Our members include...
Sweet Dreamers Ltd Chicco UK Bureau Veritas Consumer Product Services UK Ltd Opus Innovations Ltd Mayborn Group Dorel UK Totseat Ltd High Street Textile Testing Services Infababy Bambino Mio Limited Innovative Baby Products Ltd 2012 Ltd David Lowe & Co Ltd Premiere Baby Ltd t/a MOBA Steribottle Ltd BabyStyle UK Ltd Prince Lionheart UK Ltd Britax iCandy World Limited Kiddy Children's Products UK Ltd Red Kite Baby Company Ltd (The) Obaby Ltd Clippasafe Ltd Tee-Zed Products Ltd TotsBots Ltd Newell Brands Cheeky Rascals Ltd Huggabubba Ltd Nuby UK Kid Rapt Ltd PacaPod Ltd Hardenberg&Co Ltd Hauck Group Ltd Bugaboo International BV Silver Cross UK Ltd East Coast Nursery Ltd Kaleidoscope Communications Harry & Rose Cosatto Ltd Zip Us In Ltd Cuddledry Ltd Kit for Kids Ltd FIRA International Ltd My Carry Potty Mamas and Papas Ltd Gro Company (The) Kerrikids Ltd t/a babocush LittleLife Summer Infant Europe Hippychick Ltd And Design Ltd Boori Europe Ltd SHNUGGLE LTD CuddleCo Ltd SGS United Kingdom Ltd Snuggle Sac Company Ltd (The) Relyon Ltd Apramo UK Ltd Columbus Trading Partners BubbleBum (UK) Ltd

Latest News

Infant nutrition trends


 Last year, the BPA partnered with Allegra Strategies, a management consultancy specialising in the analysis of retail and consumer lifestyle trends to offer members access to market information at a discounted rate.

Allegra’s latest study, Project Kinder, is the most in-depth study ever undertaken in the UK for the infant nutrition market analysing 5,000 detailed online interviews with new and expectant mothers. This reveals that the 2011 UK infant nutrition market is estimated at £778.5m and is expected to reach just under £860m by 2014.

Key findings are that most baby feeding decisions are made prior to birth and influence future shopping behaviour. Today’s new mums are savvy and hungry for information and fully embrace social media, websites and online blogs and on average join 7 or 8 online baby clubs. In addition, 91% of mothers with children under three years typically do their main shop in the top four supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – compared with 82% of the UK population.

Within the feeding equipment sector, the key market trend is to offer innovative products that simulate nurturing habits and mimic breastfeeding and mothers base their purchase decision on factors such as bottle teat shape. tommee tippee and Philips Avent are dominating the feeding equipment market with 66% of mothers owning tommee tippee tableware, whilst smaller innovative brands such as Medela are entering the sector to cater for the high end market.

For more information and details about how to obtain the full report, contact Julie James at the BPA on 0845 456 9570 or email: Julie@b-p-a.org

See all BPA News

Harrogate International Nursery Fair
Department for International Trade