Our members include...
BabyStyle UK Ltd Hauck Group Ltd Bambino Mio Limited Clippasafe Ltd Gro Company (The) PacaPod Ltd Harry & Rose Summer Infant Europe Totseat Ltd Hippychick Ltd FIRA International Ltd Steribottle Ltd Sweet Dreamers Ltd Babycup Ltd And Design Ltd SGS United Kingdom Ltd Zip Us In Ltd East Coast Nursery Ltd Relyon Ltd Prince Lionheart UK Ltd Innovative Baby Products Ltd Chicco UK Kiddy Children's Products UK Ltd High Street Textile Testing Services Silver Cross UK Ltd Obaby Ltd Mama Designs Ltd Dorel UK Graco UK & Ireland LittleLife TotsBots Ltd SHNUGGLE LTD Mamas and Papas Ltd Snuggle Sac Company Ltd (The) Kerrikids Ltd t/a babocush Mayborn Group Columbus Trading Partners Cosatto Ltd Kit for Kids Ltd Huggabubba Ltd Cuddledry Ltd TRL/Child Safety Centre iCandy World Limited Hardenberg&Co Ltd My Carry Potty BubbleBum (UK) Ltd David Lowe & Co Ltd Apramo UK Ltd Cheeky Rascals Ltd Bugaboo International BV Bureau Veritas Consumer Product Services UK Ltd Tee-Zed Products Ltd Premiere Baby Ltd t/a MOBA Boori Europe Ltd Red Kite Baby Company Ltd (The) Kid Rapt Ltd 2012 Ltd Infababy Britax Opus Innovations Ltd CuddleCo Ltd

Latest News

Infant nutrition trends

01/02/2012

 Last year, the BPA partnered with Allegra Strategies, a management consultancy specialising in the analysis of retail and consumer lifestyle trends to offer members access to market information at a discounted rate.

Allegra’s latest study, Project Kinder, is the most in-depth study ever undertaken in the UK for the infant nutrition market analysing 5,000 detailed online interviews with new and expectant mothers. This reveals that the 2011 UK infant nutrition market is estimated at £778.5m and is expected to reach just under £860m by 2014.

Key findings are that most baby feeding decisions are made prior to birth and influence future shopping behaviour. Today’s new mums are savvy and hungry for information and fully embrace social media, websites and online blogs and on average join 7 or 8 online baby clubs. In addition, 91% of mothers with children under three years typically do their main shop in the top four supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – compared with 82% of the UK population.

Within the feeding equipment sector, the key market trend is to offer innovative products that simulate nurturing habits and mimic breastfeeding and mothers base their purchase decision on factors such as bottle teat shape. tommee tippee and Philips Avent are dominating the feeding equipment market with 66% of mothers owning tommee tippee tableware, whilst smaller innovative brands such as Medela are entering the sector to cater for the high end market.

For more information and details about how to obtain the full report, contact Julie James at the BPA on 0845 456 9570 or email: Julie@b-p-a.org

See all BPA News

Welcome
Harrogate International Nursery Fair
Department for International Trade