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BubbleBum (UK) Ltd Huggabubba Ltd Cosatto Ltd Summer Infant Europe Bubabloon Flambeau Europlast t/a The Neat Nursery Co Apramo UK Ltd ShadeMe Ltd Bugaboo International BV Opus Innovations Ltd Skibz Ltd Mama Designs Ltd Britax RECARO Child Safety Ltd LittleLife East Coast Nursery Ltd Kid Rapt Ltd Graco UK & Ireland Kiddy Children's Products UK Ltd Stokke UK/IRL Ltd TRL/Child Safety Centre Boori Europe Ltd Maclaren Europe Ltd David Lowe & Co Ltd GfK And Design Ltd Bureau Veritas Consumer Product Services UK Ltd Magmatic Ltd PacaPod Ltd wemademe Rochingham Ltd Hardenberg&Co Ltd Tee-Zed Products Ltd Helo Childcare Products Litecup Chicco UK BabyStyle UK Ltd Petite Star FIRA International Ltd Innovative Baby Products Ltd Hippychick Ltd Bambino Mio Limited Little Helper Ltd Perlimpinpin MaByLand Ltd High Street Textile Testing Services Totseat Ltd iCandy World Limited Tippitoes (UK) Ltd Obaby Ltd Maguari UK Ltd Kit for Kids Ltd Gro Company (The) Central Medical Supplies Ltd Small Ideas Ltd Mamas and Papas Ltd My Buggy Buddy TWM Productions Huggle Me Close Ltd CuddleCo Ltd Cheeky Rascals Ltd Babycup Ltd BUTTERICK COMPANY LTD Dorel UK SGS United Kingdom Ltd Bubbaroo UK Ltd SHNUGGLE LTD Relyon Ltd Mayborn Baby & Child TotsBots Ltd Hauck Group Ltd Prince Lionheart UK Ltd Sweet Dreamers Ltd My Carry Potty Clippasafe Ltd
CMBE, Shanghai News


Children-Baby-Maternity Expo
20th - 22nd July 2016
Shanghai New International Centre, Shanghai, China


CBME Shanghai is a firm date in the BPA’s diary for 2016 from 20th to 22nd July 2016 - and if the rave reviews of participants in 2015 are anything to go by, the UK Pavilion will be bigger with considerably more BPA members seeking to get involved.

2016 will be the 16th Shanghai Children-Baby-Maternity Products Expo (CBME 2016) and is the world’s largest business-to-business sourcing event for baby, child and maternity products. The exhibition boasts 223,305 m² with more than 3,000 brands from 2,250 exhibiting companies and includes international pavilions from Australia, Italy, Korea, New Zealand, Spain, Taiwan and the United States.



Big business in China

Participants in the UK Pavilion at CBME Shanghai in July 2015 returned to the UK with packed order books and enough new business to keep their sales teams busy for months.

This year was another record-breaking event with 2,147 exhibitors (22.6% more than last year) and 81,518 unique trade buyers. The UK Pavilion experienced an unrivalled level of business with stands packed with visitors for the entire duration of the show.

Dr Jim Shaikh of Yoomi, who attended the event for the second year, comments: “The show was a great success for us as we were very busy on all three days.  We were able to have detailed discussions with existing partners and also develop a significant number of new leads for the Chinese market.  We also met with approximately 20 potential new partners from the surrounding Asian territories and expect to convert, at the very least, two of these contacts to orders.”

Lee-anne Simpson of Purflo, joined the UK Pavilion for the first time and said: “We found being a part of the UK Pavilion very beneficial. We now have a busy few months of following up all the commercial contacts that we made for both China and other countries in Asia and developing these partnerships.”

Tammy Maxwell of Sock Ons said: “Sock Ons range was very well received at CBME and it was great to be under the UK Pavilion umbrella as everyone was on the lookout for ‘foreign’ products. We are already talking to a number of distributors who are very keen to start a relationship with us.”

Josu Shephard of Jakabel added: “The Shanghai show was vibrant and busy with lots of potential business. The BPA does a brilliant job of organising the UK Pavilion and supporting participants throughout.”

All of the companies participating in the UK Pavilion in Shanghai received UK Trade & Investment funding to help them launch into the Chinese market. The group also benefited from enhanced activity funding which allowed the UK Pavilion to really stand out from the crowd with its eye-catching British branding.

Robert Anslow, BPA managing director, comments: “The BPA is working closely with the UKTI to encourage British companies to export into high growth markets such as China. This is the second year that we have staged a UK Pavilion at CBME Shanghai and once again the results for all involved were outstanding. We hope that next year more British companies will be encouraged to take advantage of this support and join us at the show.”

UK Pavilion

China is one of the fastest growing world economies and demand for British branded goods is increasing year-on-year, making it the perfect emerging market for UK nursery companies wishing to export. The BPA is staging a UK Pavilion at the show in July 2016 for the third year running.

It is imperative that companies wishing to sell to China register their brand in China and protect their intellectual property rights. Please download this IMPORTANT INFORMATION SHEET provided by The China Britain Business Council.

Below is a list of news articles and press releases that you may find interesting. Please take time to look through those that interest you.

Big business in China
Big business in China
15 July, 2015

Participants in the UK Pavilion at CBME Shanghai in July returned to the UK with packed order books and enough new business to keep their sales...

Tap into a US$ 83 billion market
Tap into a US$ 83 billion market
20 April, 2015

The UK Pavilion at one of the world’s largest baby trade shows – CBME Shanghai which takes place from 22nd to 24th July 2015...

Just a few booths left
9 March, 2015

The UK Pavilion at CBME Shanghai, which takes place from 22nd to 24th July, has a few booths left and with UKTI grants of £2,000...

More News
15 Oct, 2013
Help and advice on selling to China – free BPA conference
25 Apr, 2013
UK Pavilion in Shangai