This site is designed to inform and promote the safe use of baby, nursery and childcare products to consumers and the industry in general.More about the BPA...
Kind und Jugend
20th to 23rd September 2018
Koelnmesse, Cologne, Germany
Kind und Jugend is the largest European nursery trade show and one of the largest in the world covering more than 100,000m² of exhibition space with over 1,200 exhibitors. The show offers great export opportunities with more than 22,000 trade visitors from over 100 countries attending. Last year approximately 75% of trade visitors came from outside Germany.
Priority booking for the UK Pavilion at Kind und Jugend 2018 is now open. Previous exhibitors have until Monday 8th January 2018 to confirm their stand before all available space goes onto general sale. No allocation of stands will commence until this date has elapsed.
IMPORTANT – PLEASE NOTE: Kind und Jugend has introduced a new COMPULSORY Marketing Package for the 2018 show. The cost of this is €990 per exhibitor. However, the Association has negotiated a 25% discount for UK Pavilion exhibitors bringing the cost down to €742.50. All exhibitors in the UK Pavilion will be required to pay this, in addition to stand costs. Click to download the MARKETING PACKAGE 2018.
If you have any queries or would like to discuss your stand requirements, please contact Adrian directly on 01902 880906 or email: email@example.com
Lords and Dragons
The Baby Products Association certainly upped its game in Cologne this year, as the UK Pavilion at Kind und Jugend was not only bigger and better than ever before; with more participants and eye-catching branding; but also attracted attention from Lords and Dragons too.
Touker Suleyman of BBC television’s Dragon’s Den spent several days in the UK Pavilion supporting current business interests and exploring opportunities to support new UK innovations. Lord Digby Jones of Birmingham who is chairman of a number of businesses including On Logistics which is the UK distributor for Apramo; and also served as the UK’s Minister of State for Trade & Investment from 2007 to 2008, spent a day visiting the UK Pavilion and expressed his admiration for the exhibition area saying: “It’s incredible to see so many British companies together flying the flag. Seeing the prominent branding in the UK Pavilion – which is the focal point of the entire hall – makes me feel proud to be British.
This year, more than 70 companies participated in the UK Pavilion with every type of product for pregnancy and babies possible including toiletries and wipes, feeding and teething accessories, toys and furniture and of course strollers and car seats. The dedicated networking area in the centre of the Pavilion proved hugely popular, not only with exhibitors in the Pavilion, but encouraged international buyers to remain in the area to meet colleagues and enjoy refreshments. Demand for the UK Pavilion bags, sponsored by BabyStyle, was huge, with Julie Milne of the Baby Products Association commenting: “I couldn’t put the bags out quickly enough – they were snapped up like hotcakes and it was great to see them carried around the exhibition halls and also in Koln town centre - they certainly attracted visitors to the UK Pavilion.”
The Baby Products Association also produced an independent UK Pavilion Directory again this year, which proved a useful tool for buyers searching for specific British companies and is light and easy to carry for future reference too.
The UK Pavilion Networking event which took place on the first day at the close of the show, was well attended by British exhibitors and retailers and buyers attending the show and was extra special this year with a jazz band providing a jovial atmosphere. This was provided by Nursery Today magazine which jointly sponsored the event to celebrate its 20th anniversary. AllPort Cargo Services, which provided the logistics for many exhibitors in the UK Pavilion also sponsored the event – ensuring plenty of free drinks and nibbles to be enjoyed by all.
Whilst numerous Baby Products Association members return to the UK Pavilion at Kind und Jugend year after year, 2017 had an unprecedented number of brand new companies new to the industry. Stephen and Sarah Cummins of Mooncow commented: “We choose to use Kind + Jugend as a platform to launch our company Mooncow with our very first product. The feedback and response was overwhelming and we could not be happier with how it went. We have a significant number of leads that have and will lead to business now and in the future. We feel really positive about the future of Mooncow and are looking forward to designing and developing further products.”
Motherly Love, which produces natural skincare products for pregnancy and babies, also attended the show for the first time, with Jan Bastard of the company stating: “It was our first time attending this trade show and the UK Pavilion was very well laid out and looked very professional. Our products are on the periphery of the main show theme as this is a baby and toddler show and we are predominantly pregnancy with some baby products. For this reason, we did not expect to have big numbers interested in our products. We were therefore very pleased with both the number of positive leads that we got and the broad country base that they came from.”
Robert Anslow, managing director of the Baby Products Association, concludes: “The UK Pavilion moved to a new location, Hall 4.1 of Koelnmesse this year and we were uncertain about how this would work for our members. However, it was noticeable that this area was busier than other halls at the show – to the point that several companies in Halls 10 and 11 have enquired about relocating to the UK Pavilion next year. Early feedback from our exhibitors indicate that 2017 was another very successful show.”
Thanks to the sponsors of the 2017 UK Pavilion:
2017 UK Pavilion Exhibitor List